As you go through your plan, a task manager guides you through the steps.

• You start with looking at present situations, evaluating the state of your company with a SWOT analysis, looking at your target markets, user needs, and the benefits you offer.
  
  
• Then you move to strategy by following the task manager, focusing on your priority market segments, product positioning, competitive advantages, and other components of marketing strategy.
  
  
• You move along to the concrete specifics, developing your sales forecast and expense budget. If you chose the detailed plan, you break your sales and expenses into meaningful categories like sales and expenses by manager, region, or product line. As you fill in your tables, Marketing Plan Pro automatically creates impressive business charts to illustrate all the key points.

So you don't need a degree in Marketing or an MBA to develop an organized, logical, professional marketing plan. Like a consultant in a box, Marketing Plan Pro will lead you through that process using a professional framework that will make your plan look good in the end.